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Responding to tenders for IT products and servicesCase study
A small/medium sized UK software development company lobbied for and received a Request for Information from a major European manufacturer for a pan-European software solution.
They new they would be competing with major international ERP vendors and they were looking for assistance to co-ordinate their response and to portray their company, its products and its services in a manner which would stand out to the potential customer.
They needed:
We worked against a tight schedule to ensure the company responded to the information request in a timely and high-quality manner. As a result the company moved into the next stage of selection and was asked to respond to a detailed Request for Quotation.
Once again we worked to an extremely tight schedule, co-ordinating extensive amounts of material relating to functionality, performance and cost. Uniquely we were able to provide “a view from the other side of the table”.
Having had experience over many years of selecting software solutions for large manufacturing and financial services companies, we knew the factors which would be important to the customer and could advise our client accordingly.
We placed our client in the best possible position to present his company and its product as a serious niche competitor to the major players.
You too may be looking to see how you can better position your products and services to appeal to new customers or to compete in new sectors. Give us a call to see how we can help. |
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