Prosperity or Survival: Creating a Customer Centric Culture in Financial services

In this article Philip Atkinson foresaw the recession arising and outlines the severity of the challenges, which lie ahead for businesses in the Financial Services sector.

Financial services have to bon with the customer emotionally leads to life time-value for both provider and customer. Riding the winds of change, understanding the science of demographics, investor and consumer behaviour, the globalisation of markets & service provision, value for money, managing growth, M&A , creating self renewal strategies for advanced cultural transformation are major challenges yet to be mastered for the vast majority of organisations in Financial Services in 2009 and beyond. ……..Download>>