Managing Culture Change

Focus on the key issues in this article.  Phil Atkinson highlights the reality that organisational change is a political process with a mix of core stakeholders who have competing motives and desires.  This reality is often not managed but can be when you understand the core roles within the change team.   Sponsors as well as the targets for change have to be managed very precisely and the change maker has to establish a high degree of the different actors in the change arena – even through they hold differing expectations and demands.  The change maker has to identify vital issues and work on these at a behavioural level. ……..More>>